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Juice and World goes to China

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When developing and selling our products, at J&W we pay particular attention to the markets targeted. One of the most important functions of our sales representatives is to make contact with customers and to research into their needs and tastes. To do so, we go to the target country and establish closer relations with customers through fairs and face to face meetings.

After visiting the PLMA Amsterdam and Sial Paris fairs, we´re now off to China to exhibit our juices and drinks at Sial Shanghai 2017, to be held from 17th – 19th May.
Making the most of this well-known event which, each year, provides even more support to the food sector, we´re set to showcase our very latest soft drinks and to launch our range of Frizzante wines and drinks with a low alcohol content.

For anyone interested, we will be delighted to see you at the fair!
You can find us at booth number W2 B 088.

The growth of private labels

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On the 24th and 25th of May, we had the chance to present our company and products at one of the most important private label trade shows around.

PLMA (Private Label Manufacturers Association) has run business promotion programmes and shows for the distribution industry since 1979. This sector has grown considerably in recent years, with increases in the numbers of both manufacturers and suppliers throughout the world.
Juice&World produces and bottles fruit juices and soft drinks under its own brand name, but does most of its business for its customers’ brands: its distributors’ private-label brands. Our distributors take charge of marketing our products in more than 30 countries, creating a new visual brand identity or acquiring one exclusively designed for them by Juice&World.

With the passage of time, the mass market has come to embrace private-label products and they now occupy a significant position on supermarket shelves.

As we saw at PLMA Amsterdam, distribution companies offer products of the same quality as manufacturer brands, but at lower prices. This means that they reach all potential consumers regardless of their purchasing power and these consumers can buy them any time of the year, without waiting for special promotions or discounts. As market research carried out for PLMA indicates, new trends in shopping habits led to an increase in the sale of private-label products in 2015 throughout Europe. And innovation and customization mean that Juice&World stands out from the rest when it comes to products of this kind.